Tuesday, August 25, 2020

Is it Ever OK to Tell Your Boss Youre Looking for a New Job

Is it Ever OK to Tell Your Boss Youre Looking for a New Job It tends to be dubious when you’re work chasing and attempting to stay quiet about it from your chief and individual representatives. You may have toâ resort to counterfeit physical checkups or a family crisis to get downtime for interviews. In another barrier, your present place of employment can keep you from posting associates or individuals from the board as proposals on your resume. Is there any expert wayâ to advise your manager you’re work chasing to make it simpler for yourself?Examine Why You’re Job HuntingBefore looking at those pursuit of employment destinations, you might need to wonder why you are anticipating getting another line of work. Approach yourself in the event that you are searching for a bigger pay, more duties, or are utilizing the chance to switch profession ways. One approach to look at yourâ reasonsâ for work chasing is toâ create a rundown of positive and negative purposes of your present place of employment. In the wake of finis hing the rundown, you will have a smart thought why you truly need a change.Times When You Can Tell Your BossActually, there are times when you can tell your supervisor you are work chasing without numerous issues. For instance, if your mate has taken work in an alternate city and you are compelled to move, it’s fine to share your news. Maybe you have purchased another house on the opposite part of town, and the drive would add a lot of time to your day by day schedule. Or then again perhaps youâ have medical issues that could drive you to take an occupation with less pressure, or your life partner simply resigned and you need to work nearer to home. Strategic explanations behind a vocation change are fine to impart to your boss.Think about the Repercussions FirstHaving a decent connection with your manager can make letting him know or herâ a probability. In certain occasions, in the event that you are a worker who realizes you are esteemed, you may be offered a raise, anot her situation in the organization, or added duties as a temptation to get you remain with the activity. Be that as it may, regardless of whether you tell your supervisor is carefully an informed decision. On the off chance that you call it wrong, you could be out searching for work sooner than you had arranged and without the reinforcement of your momentum position.Timing is EverythingYou’ve been on a few meetings and the employing administrator is discussing when you start your new position. Is it an opportunity to educate your chief and placed in your abdication? Until you have really marked the agreement for your new position, you shouldâ hold off on telling your present business. You aren’t really recruited until those papers are marked, and another person may go along and catch the new position you thought you had. At the point when your new agreement is marked, at that point is an ideal opportunity to tell your manager. It is likewise a smart thought to tell you r new business that you have to pull out to your present supervisor with enough an ideal opportunity for a substitution to be employed to fill your position. Your new manager will value your courtesy.Knowing when to tell your present business that you are work chasing can be a significant thought to secure yourself. Occupation chasing with the capacity to discover all the postings that suit your position is likewise significant, and there are simpler ways than looking through employment classifieds. TheJobNetwork can help. After you round out your work advantages and capabilities, TheJobNetwork scans 24-hours every day for postings that coordinate your portrayal and sends those postings to you as an email alert. Everything you do is pursue work coordinate alarm to begin.

Saturday, August 22, 2020

Write a response to the film Supersize Me by Morgan spurlock. What was Movie Review

Compose a reaction to the film Supersize Me by Morgan spurlock. What was unfamiliar to you What astounded you Did you concur with the contentions introduced - Movie Review Example His down to earth show was valued by individuals everywhere and the ones who needed to follow some guidelines from his experience by an exercise picked up likewise did as such. The thing which was unfamiliar to me was his craving to resist the chances and do something very similar once more, and again for a time of over a month. I really appear to concur with the contentions that have been made inside the film itself since Morgan had a point which he needed to pass on. Additionally the way wherein he adhered on to his picked diet for more than 30 days indicated his tirelessness and strength which was there to demonstrate a point. Morgan was fruitful in telling one and all how lethal these nourishments are their shirking can mean massively fit wellbeing spaces for the individuals on the loose. I welcome the assignment attempted by Morgan to shoot this narrative as he had a strong case which he needed to

Saturday, August 1, 2020

Addressing the Members of The Salvation Army to Start a Residential Fa Speech or Presentation

Addressing the Members of The Salvation Army to Start a Residential Fa Speech or Presentation Addressing the Members of The Salvation Army to Start a Residential Facility for the Elders â€" Speech or Presentation Example > The paper “ Addressing the Members of The Salvation Army to Start a Residential Facility for the Elders”   is a thrilling example of speech on social science. It is a pleasure to talk to you, the members of The Salvation Army, who are doing commendable work for the underprivileged in the society - the support extended to you by the Bundaberg Skills Centre and the Bundaberg City Council, including local sponsors. We are also aware of the benevolent work being done by the Charity in the rehabilitation of the juvenile delinquents, especially the drug, and the alcohol addicts. At the outset, I would like to share my views on what charity means to me. Charity is not donating something because we do not need it ourselves. Charity is not making someone dependent on our donations. Charity is to give something that is precious to us, something that would hurt us, something that would be of immense help to the other person. Charity is to give of our love, time, and attention to the upliftment of an individual or a community. Charity is to help others to grow into responsible citizens; charity is to make them independent. Our community here consists mainly of the aboriginals, which lacks in formal education. Dealing with aborigines is by no means an easy task. We have to face many barriers â€" barriers due to social or cultural background, gender discrimination or rural settings. As such, the need in this community is not merely financial aid but charity in various forms. The native people, while simple at heart, are deprived of love and care. We have to face resistance at every stage but fortunately, our patience and commitment have seen us through the major hurdles. We, as social workers, deem it fit to first extend a feeling of belongingness to these people. We had to instill confidence in them that we are a part of them. Through our experience, we know that love and attention can work wonders with such people. They respond positively to such emotions and are willing to cooperate for their development. We know your Charity provides emotional and spiritual guidance through positive lifestyle techn iques. These help to improve the self-esteem of these people. A social worker works for society works through society and works in society. We all are in some form or the other, dependent on each other. In our community, social workers take up small assignments and go from one home to the other. We try to spend time with them in their own environment, which has helped immensely to instill a sense of confidence in them about our aims and goals. We collect donations and regularly organize health check-up camps. We especially try to provide corrective nutrition to the infants and the nursing mothers. Being in the Charity, you must be well aware of the rehabilitation necessary with the aboriginals. Due to the lack of family bonding, adolescents tend to go astray and take to illicit liquor and drugs. This further pushes the community in the dark. One of our main aims is to bring these people out of this dungeon and into the light. I would not just divert their minds for a while and feel comfortable that they are out of this. I would prefer to uproot the disease so that it never attacks them again. They should be motivated to knowingly give up such killer habits. For this, awareness programs and campaigns are necessary. In fact, even to organize such campaigns, if they are involved, it would double the benefit. We need to highlight the chain effect of such habits, which are a curse to the community.

Friday, May 22, 2020

Attribution or Reporting Clause in Writing

Attribution also called a  reporting clause in academia, is the identification of the speaker or source of written material. It is commonly  expressed in words like she said, he shouted or he asks or the name of the source and the appropriate verb. Sometimes this attribution identifies the tone as well as who made the statement. Both direct and indirect quotes require attribution. Good Writing Definition In The Facts on File Guide to Good Writing from 2006, Martin H. Manser discusses attribution. The positioning of attribution discussed here for an indirect quote is not written in stone; many good writing authorities, particularly in journalism, prefer that attribution comes at the end of the quote, regardless of whether it is direct or indirect. This is one opinion. The  reporting clause  consists of a subject and a verb of speaking or writing, as well as any other related information -- Roger said; answered Tom; they shouted angrily. In  indirect  speech,  the reporting clause always precedes the reported clause, but indirect  speech, it may be placed before, after, or in the middle of the reported clause. When it is inserted after or in the middle of the reported clause, it is set off by commas, and the verb is often placed before the subject -- said his mother; replied Bill. When the reporting clause is placed at the beginning of the sentence, it is usual to follow it with a comma or colon, which appears before the opening quotation marks. When a text has two or more people involved in a conversation, it is common for the reporting clause to be omitted once it has established whose turn it is to speak: What do you mean by that? demanded Higgins.What do you think I mean? responded Davies.Im not sure.Let me know when you are. Note also that the convention of beginning a new paragraph with each new speaker aids in distinguishing the individuals in a conversation. Omitting  the Word That David Blakesley and Jeffrey Hoogeveen discuss the use of the word that in quotations in The Thomson Handbook (2008). You may have noticed that that is sometimes absent from  reporting clauses. The decision to omit that is based on several factors. Informal contexts and academic writing, that  is generally included. That  can be omitted when (1) the subject of  the  that complement is a pronoun, (2) the reporting clause and  the that clause  Ã‚  have the same subject, and/or (3) the writing context is informal. Heres an example from Cormac McCarthys The Crossing (1994):She said that  she thought the land was under a curse and asked him for his opinion, but  he said  he knew little of the country. About the Word Said Heres what eminent grammarian Roy Peter Clark said the word said in Writing Tools: 50 Essential Strategies for Every Writer (2006): Leave said  alone. Dont be tempted by the muse of variation to permit characters to opine, elaborate, cajole or chortle. Examples of Attribution From The Great Gatsby, F. Scott Fitzgerald  (1925) [Gatsby] broke off and began to walk up and down a desolate path of fruit rinds and discarded favors and crushed flowers.I wouldnt ask too much of her, I ventured. You cant repeat the past.Cant repeat the past? he cried incredulously. Why of course you can!He looked around him wildly, as if the past were lurking here in the shadow of his house, just out of reach of his hand.Im going to fix everything just the way it was before, he said, nodding determinedly. Shell see.   From Wise Blood, Flannery OConnor (1952) I reckon you think you been redeemed, he said. Mrs. Hitchcock snatched at her collar.I reckon you think you been redeemed, he repeated.She blushed. After a second she said yes, life was an inspiration and then she said she was hungry and asked if he didnt want to go into the diner.

Sunday, May 10, 2020

The Civil Rights Movement of the 50s and 60s - 1110 Words

The civil rights movement of the 1950s and 1960s share a history of both violent and nonviolent protests. While some members of the movement choose to fight inequality through violence, the outcome that brought the civil rights movement to equality was through nonviolence means. A Group such as the black Panthers was considered to be a U.S. black militant group that was formed originally to provide self-defense against the local police. The civil rights were not achieved by just one man or one group it was a total effort amongst hundreds and thousands of individual. The leaders of the civil rights movement choose strategies of nonviolence as a tool to dismantle traditional racial segregation, discrimination, and inequality. Most followed Martin Luther King Jr. Guiding principles of nonviolence and passive resistance (cite). The leaders of the civil rights movement understood that segregation would go to any lengths to maintain the control and power over the blacks. Therefore they knew they had to show the rest of the people outside of the southern states of their struggle of violence that has been going on for decades. One civil right activist stated that they would hope and pray for the newspapers reporters to come and show the world that the primary reason blacks remained in such a subordinate position in the South was because of the widespread violence directed against them (cite). While there were main individuals that took part in the civil rights movement, MartinShow MoreRelatedCivil Rights Movement of the 50s and 60s1425 Words   |  6 PagesThe Civil Rights Movement of the 50’s and 60’s Once upon a horrible time, the United States was a segregated country in which blacks were considered some sort of subspecies. Although the civil war addressed segregation it didn’t enforce it. While black and white citizens were becoming a group of equals in the north, the story was much different in the segregated south. Black citizens in the south still faced unequal treatment, wages, and were often persecuted by everyone from store workers toRead MoreThe 1950s : A Decade Of Prosperity, Conformity, And Consensus1470 Words   |  6 PagesKylie Suitum Hist 406 Final Paper 12/11/15 Historians tend to portray the 1950’s as a decade of prosperity, conformity, and consensus, and the 1960’s as a decade of turbulence, protest, and disillusionment. Do you agree or disagree with this view? Show evidence to support your argument. With the overwhelming amount of Levittown houses, the obsession to obtain the perfect American â€Å"ideal family† as seen on TV and the unspoken agreement to fear any and all foreign ideas and values, the 1950s wereRead MoreThe War Of The Civil Rights Movement1476 Words   |  6 PagesThe 1950s was a decade of prosperity, the economy was booming, military was strong, the beginning of the civil rights movement. In the 1960s the decade involved protest, the war in Vietnam, the fight for civil rights, and JFK. Then came the 1970s and it was known as the time of peace and love, equality for all, the ongoing war in Vietnam, and Nixon. Each decade after one another affected the next with foreign policy, domestic policy, politics, political leadership, the economy, and the social termsRead MoreThe Music Of The 1940 S1273 Words   |  6 Pages The music of the 1940’s was the Big Band sound like Tommy Dorsey, Glenn Miller, Duke Ellington and Benny Goodman. Popular singers were the Andrews Sisters, Kay Kaiser and many other famous ones. There were crooner style singers, including Bing Crosby, whose smooth voice made him one of the most popular singers. There was Frank Sinatra, Dinah Shore, Tony Bennett, Pat Boone, Nat King Cole, Kate Smith and Perry Como. All of these very popular singers led the hit parade. They sang the songs thatRead MoreMalcolm X : The Black Leader And Activist1656 Words   |  7 Pagesthe African American community and Nation of Islam in the 50’s and 60’s. He had a troubled childhood growing up in a time of awful racism. His childhood experiences affected him and his decisions for many years in positive and negative ways. Malcolm X was a strong willed man with huge ideas for the civil rights of African Americans that created a huge following of people for him. He did not feel that nonviolent approaches towards civil rights would result in change and had a different and more radicalRead MoreSoul Music, Or Soul?1237 Words   |  5 Pagesheyday did more than simply entertain. During the 1950’s through the 1970 s, was also when the American Civil Rights Movement was coming to a head. Because of the that, it impacted the musical styles which reflected in the music and the culture of that era. So one would be correct in both assuming that the Civil Rights Movement helped to give rise to Soul music, as much Soul music contributed to the success of the campaign for civil rights. For a people in the African American community and forRead MoreSynthesis Of The 13th Amendment745 Words   |  3 PagesPrior to the Civil War in 1865, most of the African Americans remained slaves and were denied life, liberty and property. The 14th Amendment paved the way for former slaves and oppressed groups of people to come, granting them citizenship rights and equal pr otection of the laws. One of the main oppressed groups currently are same sex couples. For a long period of time, they were denied marriage and did not receive any rights as far as benefits because they loved a person of the same gender. Read MoreThe Influene of World War II on the Social Norm and Art Movements of America1779 Words   |  7 Pagescontrast in two adjacent decades in history, many historians have come to conclusion that the fifties were a time of conformity, and collectedness, as well and prosperity due to the great economic output of the time. And the contrasting period of the 60’s lives up tot the nick name of the â€Å"stormy sixties† a name representative of the culture and over all attitude toward life the American dream at the time. A cloudy confusion of what was wanted and needed to be done, just a roller coaster of a decadeRead MoreThe Supreme Court s Court848 Words   |  4 Pagescommunity could experience such happiness, there is no way tha t I could agree with denying them the right to marry their loved ones. When I assess the situation, it simply comes down to letting Americans live the lifestyle that they desire (within rationality) and putting them in the best position to live happily. I think equal opportunity marriage does that very well. As big of a step in the right direction as equal opportunity marriage is for the LGBT community, there is still more steps to takeRead MoreMarch on Washington and Selma Compare and Contrasts1110 Words   |  5 Pagesduring those 100 years. Great progress was made during that time for the Civil Rights of all Americans. The two marches demonstrations involving large groups of people: a March on Washington D.C. and a March from Selma to Montgomery Alabama to gain color equality in the south. There are differences and similarities to consider. In many ways, the March on Washington was one of the most important parts of the civil rights movement. The focus of this march was to gain equality for Blacks in the South

Wednesday, May 6, 2020

Fourth Industrial Revolution Free Essays

Fourth industrial revolution has started talking since 1999 (Abdullah et. al., 2017). We will write a custom essay sample on Fourth Industrial Revolution or any similar topic only for you Order Now It refers to a further developmental stage in the organization and management of the entire value chain process involved in manufacturing industry (AATC Finance, 2015). The Minister of Communications and Multimedia, Datuk Seri Dr. Salleh Said Keruak, had said that Malaysian society must be prepared to face the fourth industrial revolution and all its challenges to continue develop this country (The Malay Mail Online, 2017 December 15). Datuk Seri Dr. Salleh Said Keruak had mentioned that Industry 4.0 would bring important changes to the traditional media industry when people no longer needed the newspaper and started use the smart phone and computer to read news (The Malay Mail Online, 2017 December 15). As reported by Researchgate (2015), Malaysians are the welcoming lot in embracing new technologies, such that become one of the active users of application like Whatsapp, Twitter, Facebook, and Instagram. According to Schwab (2016), the fourth industrial revolution has the potential to raise global income levels and improve the quality of life for populations around the world. The fourth industrial revolution made change in technologies breakthroughs in connectivity, artificial intelligence, machine learning, internet of things, and other innovative technologies (unicefstories, 2017). As the usage of smart devices, laptops, tablets, and personal computers has expanded, so demand for internet will be increase. According to Ashton (2009), the term Internet of Things (IoT) had created in 1999 by Kevin Ashton, who is the British entrepreneur and innovator. The IoT refers to things connected to the internet that one can access through pervasive technologies (Atzori, Iera, Morabito Nitti, 2012). The IoT enables user to achieve their intentions with the click of a button, giving them complete control of devices and apparatus that will simplify their lives (Abdullah et.al, 2017). The IoT includes all of the devices including some quite intelligent and others quite simplistic, that are now connected to the internet and therefore an overarching infrastructure. According to a recent estimation by McKinsey, the potential economic impact of IoT applications in 2025 is between US$ 3.9 and $11.1 trillion, of which $1.2 to $3.7 trillion is allotted to IoT applications within the factory environment (Zuhlke Gorecky, 2017 Jan 04). According to unicefstories (2017), applications of the internet of things consist of smart home, wearables, smart cities and connected car. The smart home is likely the most popular IoT application because it is the one that is most affordable and readily available to consumers. The wearable is also popular among the users. For example, Apple Watch which is no longer just for telling time, but also enabling text messaging, phone calls, and more. The smart cities refer to the internet of things that has the potential to transform entire cities by solving real problems citizens face each day. With the proper connections and data, the internet of things can solve traffic congestion issues and reduce noise, crime, and pollution. Lastly is connected car. It considers when vehicles are equipped with internet access and can share that access with others, just like connecting to a wireless network in a home or office. For example is like Grab car services that allow customers books car through Grab’s application. In the perspectives of human resource economics, human resource is an important factor for economic development. For example in Japan and Singapore, both countries were mobilizing their human resources by increase the managerial capacity and entrepreneurship and leads to innovation. Japan also implements consensus system known as ‘ringi system’. Ringi system is one of the most important human resource management practices in Japan where decisions are made up with regard to the long term impacts rather than just the immediate short-term impacts. The transformation of the fourth industrial revolution gave impact to human resource economics, thus, changing the economic development in Malaysia. In the future, human labors are no longer use because all the production lines in manufacturing facility will be taken over completely by robots. In the long run, using robots in the production will be sustainable because can minimize errors and save costs. This is called smart factory which are highly effective and efficient in technology. For example is smart watch that is able to give four functions such as tell time, text message, make telephone calls and provide health data (Meola, 2016). The internet of things also intensifies the potential to solve problems which are related to traffic, help reduce noise, crimes and pollution (Abdullah et. al, 2017). Fourth industrial revolution technology helps changing the way we live and work from traditional to modern life. In addition, the future need of human resources in future is important especially in manufacturing sector. But it helps a lot the business sector where supplier can transform their business models from selling a product to providing a managed service. On the other hand, the products become assets that can connect to the internet straight away remotely monitored by the system (Frangos, 2017 Jun 24). In the future, this can help companies to better understand how assets are used, minimized an impact, and better understanding of risk and financial exposure (Frangos, 2017 Jun 24). According to unicefstories (2017), Erica Kochi, the Futures Lead, Office of Innovation, UNICEF had stated that the young people will face these two major challenges: (i) industrialization will die out soon since it belongs to the previous generation, thus, killing the jobs that require skill and (ii) the effort to equip youth with the proper skills will be hampered by the absence or lack of suitable education system. From my opinion, to be a responsible people, we need to prepare young people to be able participate in fourth industrial revolution. Governments, corporations and civil society all must play a role and it requires a dramatically different approach. At the same time, our traditional notions of classrooms and curriculums will need rethinking. How to cite Fourth Industrial Revolution, Papers

Wednesday, April 29, 2020

Twitter Content Marketing Strategies to Increase Your Marketing Power

If you want to extend your online reach and build brand awareness, Twitter is one of the best content marketing tools around. In 2018, 24 percent of online US adults used the platform, up from 18 percent in 2013. One of the reasons Twitter works as a marketing channel is that it helps brands engage with consumers in real time. According to Statista, 73 percent of B2C marketers and 77 percent of B2B marketers in North America use the platform. Twitter’s own stats show great content marketing ROI for their platform: 66 percent of people have found a new business on Twitter. 69 percent of people bought something because of a tweet. 94 percent of users plan to purchase a business they follow. While it’s easy to set up a business Twitter page, many marketers still struggle to use Twitter effectively. How often should you post? What should you post? We’ll answer all these questions and more to ensure you get the most out of the platform. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media? Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post. Understanding the Jargon First, it’s helpful to familiarize yourself with Twitter terminology. Here’s a quick glossary: Bio: A short description of 160 characters or fewer to define who you are on Twitter. DM (Direct Message): A private message sent from one Twitter user to another. Feed: The tweets of the people you follow all appear in chronological order on your homepage. This is your feed. Follow: To subscribe to someone’s updates on Twitter. To do this, click the â€Å"Follow† button on their Twitter page. Hashtag (#): A useful tagging system. Any word or phrase with the # symbol in front of it then becomes a link that users can find and follow. Mention: Referring to someone else in your tweet by writing their username preceded by the @ sign. MT (Modified Tweet): Similar to RT, this is placed before the retweeted text if you manually retweet a message with modifications, for example, if you shorten a tweet. RT (Retweet): Used when you manually repeat another person’s tweet. Alternatively, use the retweet button. It’s similar to forwarding an email. Trending Topics: Displayed on the right-hand side of your Twitter homepage. These are words, phrases, or hashtags that are popular on Twitter at a given time. Tweet: A post with a maximum of 140 characters, similar to a Facebook status update. Unfollow: To stop following another Twitter user and stop their tweets from appearing in your feed. Username: Used to identify you on Twitter, it’s also known as your Twitter handle. It must be unique and contain fewer than 15 characters. How Often Should You Post on Twitter? Many brands are not as active as they should be. Marketers should link to new content more than once or twice, and tweets should be spaced out to improve visibility. How often should you tweet? According to one study by Statista, brands tweeted an average of 122 times a month in 2017, which is around four tweets per day. In a study by Social Bakers, brands get most engagement when tweeting three times per day, with engagement dropping off after three tweets. To find your optimum posting frequency, start with around five posts per day and then monitor the results. You can use scheduling tools like Hootsuite, Buffer, and CoSchedule to post tweets automatically. When Are the Best Times to Post on Twitter? According to Sprout Social research, Sunday sees the least amount of engagement. The safest times to tweet are Monday through Saturday from 10 a.m. to noon, with Friday seeing the most engagement. However, engagement peak times vary depending on the industry: For the healthcare industry, it’s on a Wednesday. For tech brands, it’s on a Friday. For consumer goods brands, Saturdays are best. A Hootsuite study found that for B2B brands, engagement on Twitter peaks at around 3 p.m. on weekdays. For B2C brands, scheduling around working hours can also boost engagement results. These stats are useful, but you should track your own analytics. When you post, and how often, is related to your unique audience. Try out different posting schedules. Use Twitter Audience Insights – accessed from your Twitter Analytics page – to find out when engagement levels are higher. You can then schedule posts for when your audience is most likely to engage. Alternatively, tools like SocialBro, Hootsuite, and Tweriod will help you see when your engagement levels peak. If you’re looking for template to use as a starting point, CoSchedule put together this handy graphic: How Long Should Twitter Posts Be? Although Twitter increased the character limit to 280, you should probably keep posts shorter. According to Sprout Social, the ideal length is 71 to 100 characters. Tweets with 100 characters get 17 percent higher engagement rates than longer tweets. So to get more attention, be succinct. If you’re linking to long-form content – which you should – include a quote or stat from the content. Ideas for Twitter Content Use a Variety of Content Text. For updates, links, news, stats, and audience questions. Graphics. For stats, trends, and shareable information. Photos. For highlighting your brand’s image and to make your posts stand out. Videos. For information, brand messages, and entertainment. According to Twitter, tweets with video attract 10 times more engagement. GIFs. For entertainment and brand messages. In a Twitter study of 3.7 million accounts, tweets with a GIF get 55 percent more engagement. Follow the Competition What are your competitors tweeting about? What are their audience responding to? What articles are they sharing? Take inspiration but then do it your way. Look at Trending Hashtags What popular hashtags are your industry and followers using? These will tell you what people are talking about and what they want to know. Respond to topics with your unique insights and remember to include the hashtag. React to Posts Your followers’ posts are an endless source of content. Respond to comments and retweet positive messages. Keep conversations going by asking questions, sharing your thoughts, and offering insights. My reaction when a Tweet has a typo. Twitter Content Marketing: Best Practices Set Goals Knowing what you want to achieve from Twitter is a key part of long-term success. Your goals could include: Generating leads by promoting landing pages. Building awareness around new content or products. Promoting your brand’s values. Encouraging conversations among your followers. Providing customer support. Building your credibility. Crucially, you should track the results to see if your strategies are achieving these goals. Use a social media management tool like Sprout Social and a website analytics tool like Google Analytics to measure successes. Identify Your Target Audience There are many ways to seek out your target audience so that your posts reach the right people. Tools like Followerwonk, BuzzSumo, and Hootsuite allow you to search by: Keywords in bios. Location. Hashtags. User influence. You can also use Twitter’s advanced search tool to search by categories in your industry. When you find accounts that fit your niche, create a private Twitter list and add them to it for future reference. Plan Ahead Start creating Twitter content weeks in advance of holidays and national events. Then, when the hashtags start trending around topics, you can jump right in with relevant content using real-time marketing. Actively Seek Gaps in Conversations Tweeting headlines with links is fine, but you need to go further and encourage conversation. Monitoring broad and specific hashtags will help you find gaps in topics that you can fill with your knowledge. Offer tips, ask questions, and respond to comments. Being more conversational will ultimately increase engagement. For example, a lot of tweets from Adobe Illustrator’s Twitter stream are replies to customers. Be Approachable Twitter users appreciate a more easy-going approach from brands, so try to be more approachable. Charmin is a great example of a brand that isn’t afraid to use humor in their tweets, like this relatable tweet they posted alongside their â€Å"tweetfromtheseat† hashtag. Let a human manage your Twitter account and give them the freedom to be personable and â€Å"non-corporate.† Participate in Twitter Chats Twitter chats are a great way to grow your following and engage with your audience. Whether you take part in an existing chat or host your own, there’s plenty to gain. Participate in Twitter chats related to your industry and make new connections with people. When you’re ready to launch your own Twitter chat, reach out to your new connections and invite them to participate. Promote your chat to your email subscribers and your followers on other social channels. To manage your Twitter chats, use a tool like TweetChat, Tweetdeck, or Twubs. Optimize Your Pinned Tweets Pinned tweets permanently appear at the top of your profile’s timeline, so take advantage of this higher visibility. Pin popular tweets or a promotional message. Add a compelling image or video for extra appeal, and include a call to action. Make it align with a key marketing goal, like attracting users to a specific landing page. We currently have our blog newsletter sign up as our Pinned Tweet. Use Analytics Tools Twitter Analytics will give you plenty of data, including the demographics of your followers and their location. Third-party tools like Sprout Social will help you see engagement stats, conversation histories, and more. Buffer’s tool will tell you more about potential followers. Use a combination of these tools to analyze your audience and discover what is working and what isn’t. In Summary Twitter is a great tool for strengthening audience relationships, building your credibility, and generating leads. Just remember to listen and engage with your followers alongside sending out content. Like every other social media network, set goals that you can measure, plan what you need to share with your audience, and learn how to track your successes. Use these strategies alongside marketing tools and you’ll quickly boost your marketing reach, build a more loyal customer base, and ultimately gain more brand advocates. Are you getting the most out of Twitter? Constant Content helps you hire talented coypwriters to create engaging content for social media.